“So, you see Angelina, your designer range would fit perfectly with the demographic of my customers… wealthy middle-class men and women with plenty of disposable income….”
The sales rep regards me, her expression non-committal. “The same could of course be said for the three major high-street retailers who are also pitching to get this label in their windows….”
My phone flashes. I take a quick look: James. It’ll wait.
This meeting is too important to interrupt. Angelina’s range of designer labels have huge potential pulling power for my leisure centre, helping me ratchet it up-market with the type of clientele I can draw and with a healthy mark-up on the price.
…. First rule of business: always make it easy for people to give you money….
…. Second rule: Make them want to….
I jab the
