A murmur of agreement rippled through the room. Television advertising was a powerful tool, a way to capture the attention of millions, to create a lasting impression. It was a gamble, but Galen was willing to take the risk.
"I want you all to start researching advertising agencies," Galen said, his voice firm. "Find the best in the business, the ones with a proven track record of success. We need a team that understands our brand, that can create compelling, engaging ads that will resonate with our target audience."
"We're looking for an agency that can tell our story, Galen," said Sarah, the marketing manager, her voice filled with enthusiasm. "An agency that can capture the essence of Rochester's Shipping Company, our commitment to quality, our dedication to customer satisfaction
