“Media continues to change the way practitioners deliver messages, as they are concerned with customer relationship building. As you all have just witnessed, ‘shock’ is one of the many ways to get the attention of your audience. The old pie in the face stunt, which I hope they got on film, there is not going to be another take, while it may make you laugh, or at least stun you, does two things. One, you remember it. Two, you subliminally remember for a long while what it represented at the time. Public relations people or ‘P R people’ must provide effective communication among all in order to engage various elements in the fashion public, and if done effectively, it is word of mouth publicity that will generate, as we have seen already, a wide reach for the designer and their products. In
