ELOISE
I sat at the head of the long conference table, surrounded by my talented team of creatives. Ms. Craig suggested we develop an exhibition event for the upcoming company’s 30th anniversary in a few weeks, following the announcement of the “Switcher,” a film based on the popular fictional comic book of the same name. We aimed to create an attention-grabbing teaser at the stage to introduce the world to the superhero Switcher in live action.
“Alright, team,” I began, clearing my throat, “Before we proceed with the whole exhibit idea, Ms. Craig wants us to focus on the ‘first look’ of the Switcher teaser. Any initial thoughts?”
Heidi, one of our motion designers, promptly raised her input. “I believe we should select the same old font that embodies Switcher’s power to make it more
