Not According to the Code––––––––
Even a stranger to the big town walking for the first time through London, sees on the sides of the houses many names with which he has long been familiar. His precognition has cost the firms those names represent much money in advertising. The stranger has had the names before him for years in newspapers and magazines, on the hoardings and boards by the railway side, paying little heed to them at the time; yet they have been indelibly impressed on his brain, and when he wishes soap or pills his lips almost automatically frame the words most familiar to them. Thus are the lavish sums spent in advertising justified, and thus are many excellent publications made possible.
When you come to ponder over the matter, it seems strange that there should ever be a
